World-renowned naval architect, designer and Vitruvius Yachts creative compass Philippe Briand has a lot of experience in the yachting industry. Under the Vitruvius banner, Briand has developed a recognisable aesthetic that is efficient, practical and beautiful, covering the full spectrum of motor yachts from conventional lifestyle cruisers to exceptionally adventurous expedition vessels. 


Philippe Briand

Below, Briand reflects on what he has learned from the past ten years of designing some of the world’s most adventurous motor yachts, and what the future holds for the market.

On the needs of clients 
We have historically split the yachting market into an oversimplified, condensed range of categories for owners. In order to design the best yachts for our clients, we need to understand what they want to do with them, and appreciate that this might change throughout their ownership journey. 


Galileo G. Philippe Briand's sketches.

In the luxury car industry, there are approximately ten different categories for buyers to choose from, ranging from sporty Ferraris to sumptuous Bentleys to robust 4x4 Range Rovers, with intermediate categories like SUVs in between. By subdividing the market into these niches, the car industry has been able to expand the market by identifying clients more precisely; this is something we need to do in yachting. 


Nautilus in New York

At Vitruvius Yachts, we believe that the motor yacht market fits onto a spectrum with three major categories: lifestyle yachts sit at one end, highly autonomous and specialized expedition yachts are at the other, and versatile explorer yachts sit somewhere in between the two, depending on their owners’ requirements for equipment. Naturally, all the yachts, whatever their category definition, need to be comfortable, seaworthy and efficient. 

On lifestyle yachts
To be a gamechanger in the lifestyle yacht category, which is by far the most prolific, you need to find ways to improve efficiency and provide a lifestyle suited to young-minded owners. 
Lifestyle yachts make up around 90% of the market today. When it comes to designing these ‘Superyachts,’ like those we usually see cruising in the warm climates of the Mediterranean and Caribbean, in order to stand out you need to be able to tailor the offering to owners’ lifestyles and preferences, with the utmost level of comfort.  


Najiba. Photo: Tom van Oossanen

Our yachts 58m Najiba and 73m Nautilus (ex Grace E) are great examples of this. They provided their owners with wellness facilities, vast amounts of outdoor space, superb views throughout their interiors thanks to large amounts of glass, and all the desirable water sports toys and technologies to entertain the family. 

On explorer yachts
Exploring the world brings you a richness in knowledge and culture. Explorer yachts – which are capable of visiting more remote waters – need to be even more seaworthy and practical than lifestyle yachts, with a wider range of autonomy. 


Exuma. Photo: Giuliano Sargentini

It is our job as a designer or naval architect to improve or refine these qualities, bringing our knowledge of hydrodynamics and engineering to create a yacht that complies with the owner’s intended cruising programmes. We also need to take into account additional stowage requirements within the hull for large, specialist equipment such as submersibles or land vehicles. This thinking led to the concepts of Vitruvius’s earliest projects,45m Exuma and 55m Galileo G.


Galileo G. Photo: Giuliano Sargentini

When Exuma was delivered in 2010, she was a completely unique offering. Everything that came before her was more like a trawler, a type of yacht that was a fixture in the market for a long time. Trawlers have a long range of autonomy but they are usually quite small – within the 20-30m range – and are not generally comfortable or modern enough by today’s yachting standards, particularly in regards to the space provided for accommodation. 

It is safe to say that the solution we came up with was an explorer yacht that positively encouraged a desire to cruise as much as possible. Since her delivery, Exuma has logged more than 100,000 nm, which is more than two complete circumnavigations and quite exceptional for a pleasure yacht; her owner counts his visits to remote islands in the Pacific Ocean as one of the best experiences he has ever had. Galileo G has also travelled extensively, including to the high latitudes, taking in Antarctica and the Northwest Passage.


Exuma. Photo: Giuliano Sargentini

They say that imitation is the sincerest form of flattery, and we feel heartened that there has been a growing trend in the use of many design features and capabilities that first appeared on our explorer yacht Exuma, including the plumb line bow. Of course, before Exuma there were luxury yachts that travelled the world extensively, such as Octopus, but their scale needed to be much, much larger to achieve the kind of autonomy required for a global cruising programme with this degree of comfort and lifestyle onboard. 

On expedition yachts
An expedition yacht is distinguished from an explorer yacht in that it needs to have very specific qualities and capabilities for a particular purpose or goal, with corresponding tools, tenders or equipment on deck. The purpose of the vessel is usually to take the owner to a particular spot or to carry out a specific activity – the destination being more important than the act of travelling itself – and, once the vessel is onsite, they can then execute the purpose. The entire design concept therefore revolves around these highly specialised owner requirements. It is not unlike the approach for creating a scientific research vessel – much like those adapted and used by Jean Cousteau in his time – except with a much higher level of comfort and detail. 


Vitruvius No. 8.

For our Vitruvius No. 8 55m expedition yacht, which is currently being built at Feadship in the Netherlands, all our design work stemmed from the owner’s requirement to have a 6.3-t, three-person submersible onboard, launched and retrieved by a hefty 8-t Palfinger knuckle-boom crane. The yacht’s open aft deck needed to house the submersible and crane, as well as a Toyota Land Cruiser and two tenders, including a 5.6m multipurpose tender and an 8.0m limousine. All this had to fit on the rear exterior deck of a 55m yacht, while still providing ample luxury guest space inside to enjoy the degree of comfort you would expect on a superyacht, including a large owner’s suite and four further guest cabins alongside accommodation for a crew of fifteen. The owner wants to experience the kind of comfort we see on traditional superyachts, so we effectively needed to fit the interior real estate of what would be expected on a 55m luxury lifestyle vessel into half of the yacht. 


Vitruvius No. 8.

We are in exciting new territory when it comes to offering truly ‘luxury’ level expedition yachts of this kind. There almost always has to be a trade-off in volume for luxury spaces when you want more functionality, more equipment like SUVs and submersibles, and more opportunity to explore the world. However, less volume does not have to mean that the yacht is less functional or comfortable, and it is down to the designer’s skill to optimize the yacht’s potential. As long as the client understands the realities of the trade-offs, they can gain so much more in terms of the experiences they have with their yacht. 

On adventurous yachts for a new generation
The profile of clients buying explorer and expedition yachts is evolving, which is thrilling as a designer. We can offer a modern luxury yachting solution that is not at odds with the values of a newly emerging generation of owners. 

In the past, clients for explorer and expedition yachts have tended to be more experienced, perhaps having owned several vessels and expressing more interest in specific design details and technical performance. But I believe that explorer and expedition yachts are becoming less niche, and more first-time buyers will be starting their ownership journeys with them in the near future. It has been reported that the explorer and expedition yacht market has experienced a two-digit growth since 2008, and that it currently represents around 10% of the entire superyacht market, which is not far off the proportion of sailing yachts at this size level. I believe it is not a stretch to suggest that clients who in the past would have bought sailing yachts are now transferring their interest to more of an explorer- or expedition-type yacht, because, just like a sailing yachts, they are ideal for longer journeys, and they can bring you closer to nature. 


Exuma in Fiji.

These new clients also want to minimise the impact on the environment from their yachting activities by choosing vessels that offer higher efficiency and lower emissions. The greatest influence you can have on the sustainability of a yacht starts with your approach to its naval architecture, through the development of an efficient hull, supported by technologically advanced propulsion systems. Through collaborative efforts initiated by the Water Revolution Foundation, the yachting industry is making great advances in quantifying the relative sustainability of yachts through the creation of the Yacht Environmental Transparency Index (YETI, for short). This allows us to indicate and provide guidance on what constitutes an environmentally responsible yacht in a more precise way.


Nautilus (ex Grace E). Philippe Briand's sketches.

Although I maintain that the Mediterranean Sea is an exquisite option when it comes to cruising, our oceans have the potential to offer much more. Today’s yachts visit just 3% of the planet’s coastlines; there is still so much left to discover and experience. This can be a point of attraction for both experienced owners who have extensively cruised the typical waters in the Mediterranean and Caribbean, as well as newcomers to yachting who have a respect, curiosity and appreciation for the natural wonders of the world. With the technology and design tools at our disposal, we can deliver the experience that these new owners desire without the yacht’s operation being at odds with their environmental sensibilities.


Najiba. Photo: Tom van Oossanen

Philippe Briand is the founder and designer of Vitruvius Yachts Ltd. He made his name designing award-winning sailing yachts under his own brand name and building on that experience has led him to create a revolutionary range of motor yachts: Vitruvius Yachts with a range in size of over 100m in length.
With over 12,000 boats built to date, Philippe Briand could reasonably be considered the most prolific yacht designer of our time.  

Credits: Vitruvius Yachts

Latest News

Columbus Yachts Begins Construction of 48m Crossover Explorer
Columbus Yachts has started building its new 48-meter Crossover model at Palumbo Superyachts' Savona shipyard. The steel-hulled explorer with aluminum superstructures follows two previously sold Crossover units (42m and 47m), marking the shipyard's first self-financed project in this series.Designed by Hydro Tec, the vessel features an 8.6-meter beam and 2.75-meter draft, optimized for stability and long-range cruising. The exterior combines explorer-style proportions with a bulbous bow and streamlined stern for ocean-going capability. Key features include a multifunctional aft deck that can store a large tender or convert into a pool and lounge area.Accommodation includes six cabins for 12 guests, with the owner's suite on the upper deck and a VIP cabin on the main deck. The naval architecture was developed jointly by Hydro Tec and the shipyard's engineering team.No delivery date or price was disclosed. The Crossover series targets owners seeking a balance between expedition capability and contemporary yacht design.Founded in 2008 under Palumbo Superyachts, Columbus Yachts combines 50+ years of maritime expertise with modern yacht-building innovation. The brand gained recognition after launching its first 54m superyacht Prima in 2011 and later pioneering hybrid propulsion technology, earning RINA certification for its Sport Hybrid 40m.Specializing in semi-custom and full-custom builds (37m–120m), Columbus offers four lines: Atlantique, Crossover, Sport, and Classic. Its flagship 80m Dragon exemplifies its craftsmanship. As part of Palumbo Superyachts, the brand provides end-to-end owner support alongside sister yards ISA Yachts, Mondomarine, and Extra Yachts.Credits: Columbus Yachts
Monaco Yacht Show 2025 Announces Exhibitor Lineup
The 34th Monaco Yacht Show will take place from September 24-27, 2025, featuring approximately 560 exhibitors across Port Hercule. The event will display 120 superyachts, including 50 new builds from 2025, alongside 60 luxury tenders.Organizers have introduced a new sustainability program developed with the Water Revolution Foundation, highlighting exhibitors advancing environmental initiatives. The show's thematic zones include the Yacht Design & Innovation Hub for new concepts, the Adventure Area showcasing over 40 luxury vehicles and water toys, and the upper deck lounge for luxury goods and services."The exhibitor list helps future owners identify key contacts for custom builds, refits, or charters within an exclusive, innovation-focused environment," said Gaëlle Tallarida, Managing Director of the Monaco Yacht Show.The current exhibitor roster includes shipyards, designers, equipment manufacturers, and luxury service providers. The list remains subject to updates through summer 2025.Credits: MYS
Damen Yachting Starts Interior Work on New 80m Amels
The latest 80-meter Amels Limited Editions superyacht has arrived at Damen Yachting's Vlissingen shipyard in the Netherlands after construction at their Galatz facility in Romania. The vessel will now undergo full outfitting in preparation for delivery in 2027.Project Manager Danker Rijk stated: "After an impressive launch in our Galatz shipyard, we are delighted to welcome this Amels 80 to Vlissingen to commence the outfitting phase. This is an exciting milestone toward delivering another exceptional yacht on schedule."The 2,175 GT superyacht features exterior design by Espen Øino and interiors by Sinot Yacht Architecture & Design. With accommodations for 14 guests and 21 crew members, the vessel represents Damen Yachting's combination of custom features with proven yacht-building technology.The Amels 80 follows the Limited Editions series' approach of offering semi-custom superyachts with reduced build times compared to fully custom projects. No further details about the owner or specific custom features were disclosed.Damen Yachting, a division within the Damen Shipyards Group, was created in 2019. The division combines the pedigree and heritage of Amels yachts with a growing portfolio of SeaXplorer yachts and Yacht Support vessels.Credits: Damen Yachting
Flexjet and Ferretti Group Unveil Riva Volare Aircraft Interiors
Flexjet and Ferretti Group have introduced Riva Volare, a custom aircraft cabin design inspired by Riva motoryachts. The collaboration brings nautical styling to Flexjet's Gulfstream G650 jets and Sikorsky S-76 helicopters, targeting ultra-high-net-worth travelers.The Gulfstream G650 configuration accommodates 12-15 passengers for flights up to 16 hours, while two Sikorsky S-76 helicopters will operate in Florida and a new Milan-based service covering Italy and the French Riviera. Ferretti Group clients will receive preferential access to the helicopter operations.The design blends elements from Riva's 1960s Aquarama with contemporary Aquariva models, using artisanal materials and distinctive patterns. The interiors were developed through collaboration between both companies' design teams.Kenn Ricci and Alberto Galassi"I have long admired the iconic style of Riva, and seeing this brought to life in our aircraft is nothing short of exceptional," said Flexjet Chairman Kenn Ricci. Ferretti Group CEO Alberto Galassi added: "Riva Volare is another splendid result of our collaboration with Flexjet, a brand with which we share the same passion for constantly raising quality standards."The design was unveiled June 26 at Milano Prime Linate Airport, with displays of the aircraft alongside a Riva Aquariva Special yacht. No pricing details were disclosed.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
34m AB 110S Introduced by AB Yachts
Italian shipyard AB Yachts, part of Next Yacht Group, has unveiled the AB 110S, a sportier version of its AB 110 model. The 33.7-meter yacht marks AB Yachts' first collaboration with automotive design firm EXE Design, incorporating elements such as a raked windshield and lightweight profile."We also boast over 20 years of experience in naval architecture. [And] this cross-sector approach is the real added value of our work," said Stefano Bedoni of EXE Design.Key features include multiple retractable systems: a sliding cockpit cover, a sunroof between the helm and saloon, and a hardtop that can cover either the helm station or sunpad. The main deck integrates a sunbathing area and a bar serving both indoor and outdoor spaces. A forward "flying couch" provides elevated seating with panoramic views.Powered by three MAN V12X-2200 engines, the AB 110S reaches 48 knots. The engine room is fully soundproofed to minimize noise and vibrations. No pricing or delivery details were disclosed.Italian shipyard AB Yachts was founded in 1992. In 2001, AB Yachts was acquired by the Fipa Group. Today Next Yacht Group is the owner of the historic Maiora, AB Yachts, and CBI Navi brands. AB Yachts range consists of semi-displacement yachts from 17.70 to 42 meters.Credits: AB Yachts