One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.
Ferrari and family
Brands: Ferretti Group (13.2%)
The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of €180,000.
Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.
Porsche and family
Brands: Royal Falcon Fleet, Fearless, Kormaran
Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.
The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135.
The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.
In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.
Mercedes-Benz
Model: Arrow 460 Granturismo
Partners: Baltic Yachts
In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.
Aston Martin
Model: Aston Martin AM37
Partners: Quintessence Yachts
In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.
Bugatti
Models: Niniette Series
Partners: Palmer Johnson
The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.
Lexus
Model: Lexus Sport Yacht
Partners: Marquis-Carver Yacht Group
Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.
Columbus Yachts has started building its new 48-meter Crossover model at Palumbo Superyachts' Savona shipyard. The steel-hulled explorer with aluminum superstructures follows two previously sold Crossover units (42m and 47m), marking the shipyard's first self-financed project in this series.Designed by Hydro Tec, the vessel features an 8.6-meter beam and 2.75-meter draft, optimized for stability and long-range cruising. The exterior combines explorer-style proportions with a bulbous bow and streamlined stern for ocean-going capability. Key features include a multifunctional aft deck that can store a large tender or convert into a pool and lounge area.Accommodation includes six cabins for 12 guests, with the owner's suite on the upper deck and a VIP cabin on the main deck. The naval architecture was developed jointly by Hydro Tec and the shipyard's engineering team.No delivery date or price was disclosed. The Crossover series targets owners seeking a balance between expedition capability and contemporary yacht design.Founded in 2008 under Palumbo Superyachts, Columbus Yachts combines 50+ years of maritime expertise with modern yacht-building innovation. The brand gained recognition after launching its first 54m superyacht Prima in 2011 and later pioneering hybrid propulsion technology, earning RINA certification for its Sport Hybrid 40m.Specializing in semi-custom and full-custom builds (37m–120m), Columbus offers four lines: Atlantique, Crossover, Sport, and Classic. Its flagship 80m Dragon exemplifies its craftsmanship. As part of Palumbo Superyachts, the brand provides end-to-end owner support alongside sister yards ISA Yachts, Mondomarine, and Extra Yachts.Credits: Columbus Yachts
June 30, 2025
The 34th Monaco Yacht Show will take place from September 24-27, 2025, featuring approximately 560 exhibitors across Port Hercule. The event will display 120 superyachts, including 50 new builds from 2025, alongside 60 luxury tenders.Organizers have introduced a new sustainability program developed with the Water Revolution Foundation, highlighting exhibitors advancing environmental initiatives. The show's thematic zones include the Yacht Design & Innovation Hub for new concepts, the Adventure Area showcasing over 40 luxury vehicles and water toys, and the upper deck lounge for luxury goods and services."The exhibitor list helps future owners identify key contacts for custom builds, refits, or charters within an exclusive, innovation-focused environment," said Gaëlle Tallarida, Managing Director of the Monaco Yacht Show.The current exhibitor roster includes shipyards, designers, equipment manufacturers, and luxury service providers. The list remains subject to updates through summer 2025.Credits: MYS
June 30, 2025
The latest 80-meter Amels Limited Editions superyacht has arrived at Damen Yachting's Vlissingen shipyard in the Netherlands after construction at their Galatz facility in Romania. The vessel will now undergo full outfitting in preparation for delivery in 2027.Project Manager Danker Rijk stated: "After an impressive launch in our Galatz shipyard, we are delighted to welcome this Amels 80 to Vlissingen to commence the outfitting phase. This is an exciting milestone toward delivering another exceptional yacht on schedule."The 2,175 GT superyacht features exterior design by Espen Øino and interiors by Sinot Yacht Architecture & Design. With accommodations for 14 guests and 21 crew members, the vessel represents Damen Yachting's combination of custom features with proven yacht-building technology.The Amels 80 follows the Limited Editions series' approach of offering semi-custom superyachts with reduced build times compared to fully custom projects. No further details about the owner or specific custom features were disclosed.Damen Yachting, a division within the Damen Shipyards Group, was created in 2019. The division combines the pedigree and heritage of Amels yachts with a growing portfolio of SeaXplorer yachts and Yacht Support vessels.Credits: Damen Yachting
June 27, 2025
Flexjet and Ferretti Group have introduced Riva Volare, a custom aircraft cabin design inspired by Riva motoryachts. The collaboration brings nautical styling to Flexjet's Gulfstream G650 jets and Sikorsky S-76 helicopters, targeting ultra-high-net-worth travelers.The Gulfstream G650 configuration accommodates 12-15 passengers for flights up to 16 hours, while two Sikorsky S-76 helicopters will operate in Florida and a new Milan-based service covering Italy and the French Riviera. Ferretti Group clients will receive preferential access to the helicopter operations.The design blends elements from Riva's 1960s Aquarama with contemporary Aquariva models, using artisanal materials and distinctive patterns. The interiors were developed through collaboration between both companies' design teams.Kenn Ricci and Alberto Galassi"I have long admired the iconic style of Riva, and seeing this brought to life in our aircraft is nothing short of exceptional," said Flexjet Chairman Kenn Ricci. Ferretti Group CEO Alberto Galassi added: "Riva Volare is another splendid result of our collaboration with Flexjet, a brand with which we share the same passion for constantly raising quality standards."The design was unveiled June 26 at Milano Prime Linate Airport, with displays of the aircraft alongside a Riva Aquariva Special yacht. No pricing details were disclosed.The Ferretti Group, led by Chief Executive Officer Alberto Galassi, is now one of the world’s leaders in the construction and sale of luxury yachts and pleasure vessels, with a unique portfolio of brands: Ferretti Yachts, Riva, Pershing, Itama, Mochi Craft, CRN, Custom Line and Wally.Credits: Ferretti Group
June 27, 2025
Italian shipyard AB Yachts, part of Next Yacht Group, has unveiled the AB 110S, a sportier version of its AB 110 model. The 33.7-meter yacht marks AB Yachts' first collaboration with automotive design firm EXE Design, incorporating elements such as a raked windshield and lightweight profile."We also boast over 20 years of experience in naval architecture. [And] this cross-sector approach is the real added value of our work," said Stefano Bedoni of EXE Design.Key features include multiple retractable systems: a sliding cockpit cover, a sunroof between the helm and saloon, and a hardtop that can cover either the helm station or sunpad. The main deck integrates a sunbathing area and a bar serving both indoor and outdoor spaces. A forward "flying couch" provides elevated seating with panoramic views.Powered by three MAN V12X-2200 engines, the AB 110S reaches 48 knots. The engine room is fully soundproofed to minimize noise and vibrations. No pricing or delivery details were disclosed.Italian shipyard AB Yachts was founded in 1992. In 2001, AB Yachts was acquired by the Fipa Group. Today Next Yacht Group is the owner of the historic Maiora, AB Yachts, and CBI Navi brands. AB Yachts range consists of semi-displacement yachts from 17.70 to 42 meters.Credits: AB Yachts
June 26, 2025