One of the world's most appealing industries in the world from a PR and marketing standpoint, yachting often appears as a relatively untouched field to the automotive industry. Yet, over the years, several players from that market tried to venture into yachting.

Ferrari and family



Brands: Ferretti Group (13.2%)

The Italian sports car manufacturer's history in yachting stretches all the way back to 1990 with the delivery of the Riva Ferrari 32. In total, 30 hulls of this speedboat line styled by Ferrari were built. In 2016, a barely used model was auctioned off by Sotheby's in Monaco at a starting price of  €180,000.

Ferrari's most significant step into yachting seems to however have come in 2016, when Piero Ferrari, the son of Ferrari founder, Enzo Ferrari, bought 13.2% of Ferretti Group, the company behind brands such as Riva, CRN and Pershing. Controlled by Chinese conglomerate, Weichai, Ferretti Group posted earnings before tax of €11 million in the first quarter of 2016.

Porsche and family



Brands: Royal Falcon Fleet, Fearless, Kormaran

Through its majority-owned subsidiary, Porsche Design Group, the German company first tried entering yachting with the Fearless 28, an 8.5-meter luxury speedboat reaching top speeds of up to 78 knots, four of which were built.

The German's sports car manufacturer's second attempt to enter yachting came in 2009 with the introduction of a concept for a 41-meter catamaran in combination with Royal Falcon Fleet, a now Swedish-based company that had developed the project for a fractional ownership program with a break down of about 10 owners per RFF135. 

The delivery of the first RF135 was however postponed first from Q4 2010 to 2012 and then later seemed to disappear from the map. Part-built, the catamaran is currently still lying in Oregrund, Sweden where Royal Falcon Fleet offices are now located.

In 2012, Peter Daniell Porsche, great-grandson of Porsche founder, Ferdinand Porsche became a partner in Kormaran, a company trying to bring to market a transforming watercraft capable of cruising in six different positions, including a monohull and a trimaran, which is set to retail for near to €1 million.

Mercedes-Benz




Partners: Baltic Yachts

In 2016, Mercedes-Benz, the famed German car manufacturer, introduced their first yacht designed by Mercedes-Benz Style, a 14-meter luxury speed boat nicknamed, Silver Arrow of the Seas. Powered by twin Yanmar engines of 480hp each, the yacht can reach speeds of up to 30 knots. With a price tag of near €2,5 million, only 10 of these boats will be manufactured at Baltic Yachts for this first edition.

Aston Martin




Partners: Quintessence Yachts

In partnership with Quintessence Yachts, a boat builder based in the Netherlands, Aston Martin have introduced their first 37-foot luxury speedboat at the Monaco Yacht Show last year. Having spent two years in research and development, the A37 will come in two options with top speeds of either 50 or 45 knots.

Bugatti




Partners: Palmer Johnson

The result of a partnership between French car manufacturer, Bugatti and former US shipyard, Palmer Johnson, the Niniette series features several models between 50 and 88 feet. Amongst the project's key amenities are a large sunbathing area on the main deck as well as a spacious living room and a large master cabin on the lower deck.

Lexus




Partners: Marquis-Carver Yacht Group

Lexus, a division of Japanese car manufacturer, Toyota, had recently launched a concept for a 12.7-meter luxury speedboat built by Marquis-Carver Yacht Group in Wisconsin. The proof of concept could reach a top speed of 43 knots powered by twin 440hp Lexus engines but is not set to go into mass production.

Latest News

Sunseeker 90 Ocean's preparation for launch
Construction is still happening on the first hull in Sunseeker's 90 Ocean 27.5 metre model, which exited the shed in preparation for launch and completion. The model is underway at a new production facility at the main Sunseeker shipyard in Poole. The model is on schedule to be presented at the 2021 Dusseldorf Boat Show in January. Embodying the “feel of a true superyacht,” the 90 Ocean combines "striking lines" with an open plan interior.A standout feature of the 90 Ocean is the 6m x 4m beach club, which will have an in-built barbecue, adjustable, integrated X-TEND sunbeds and rain shower. Automated electrically, these beds can be raised upwards to face the cockpit or lowered to face aft from the beach club. The deck area is large enough to store a Jet Ski, Williams 460 SportJet and two SeaBobs in self draining lockers. The deck area is large enough to store a Jet Ski, Williams 460 SportJet and two SeaBobs in self draining lockers.An optional infinity spa pool and second barbecue sit on the flybridge above, accompanied by a wet bar, seating and dining area.The cockpit features free standing furniture, wet bar, fridge and sink while the foredeck has three separate seating areas, as well as the option to have a laser projector and 140 inch cinema screen.Various accommodation options are available with the layout including either four or five guest cabins, including a full beam master and forward VIP. The crew quarters meanwhile will accommodate a maximum staff of five and include a kitchenette, crew mess and ensuite.The interior décor will “combine traditional elegancy with contemporary updates”, the yard said, with floor to ceiling windows illuminating the living accommodation with natural light.
Maiora launches 30-meter Gulu II for European owner
The first 30.48 metre Maiora 30 Convertible has hit water. The new model presented by Italian builder Maiora is named ‘convertible’ for its upper deck, which is divided into an enclosed skylounge and open-air area.The skylounge has a 50 square metre saloon that can be used as a “terrace by the sea” or cinema room, the builder said.The main deck saloon has lots of natural light thanks to floor to ceiling windows and leads back to the aft cockpit, where up to eight guests can dine.The area is open to customisation, with the first hull containing a “hot sauna on the sea” as requested by the owner.Guest accommodation is for a total of 12 guests across a main deck master and two VIPs and two twins, both equipped with a Pullman bed, on the lower deck. The crew quarters meanwhile comprise three cabins, dinette and laundry area.The yacht’s interiors have been developed under Fossati Design Bureau in collaboration with the yard and the yacht’s European owner.Maiora has a sky lounge with lateral, openable windows and a stern pocket door, which can switch from a closed and private space to an open-aired area with direct connection to the outside spaces on board.Gulu II has a 6-metre tender and the nearby engine room houses twin MTU 16V2000M96L engines of 2,600hp each that are able to reach a maximum and stable speed of over 28 knots with the added comfort of her stabiliser fins. Gulu II is the latest model to be presented by Gruppo Fipa and joins another three new models from the yard this year, including the AB 80 and Maiora 30 Walk-around.
Cantiere delle Marche sold second Flexplorer Maverick
Italian yard Cantiere delle Marche sold its second Flexplorer model, the 40 metre Maverick. It was sold to an “experienced” German owner. The Flexplorer is the second yacht sold after the delivery of the Flexplorer 130 Aurelia.This yacht can be described as a "true explorer vessel" as it features a robust displacement hull and exterior design penned by Hydro Tec. Interestingly, its interior was designed in collaboration with Francesco Paszkowski and Margherita Casprini.Yacht's key features contain a spacious cockpit and an asymmetrical layout in the main saloon. The asymmetry is continued via a full 8.64-metre beam configuration to starboard, which adds space to the saloon while leaving a passageway to her port side. In addition, the yacht will also have a heavy-duty A-frame for launching and retrieving the tenders and an infinity swimming pool. A Super Air Nautique G25 tender and an A27 sailing boat will be stored in the cockpit.Maverick’s hull is reported to be equipped with an “ice-belt” to ensure safe navigation at the highest latitudes. The owner of the yacht plans to travel to the Northern latitudes to cross the Northwest Passage.She will also feature collapsible bulwarks that extend to the farthest end of the cockpit. All deck fittings have been positioned at a lower level on the swim platform so that once the bulwarks are folded down the whole aft deck becomes a beach area that covers more than 135 square metres.Accommodation will be for a total of 13 guests spread across two master staterooms on the main deck and upper deck, the latter of which will feature an adjoining single cabin. The remaining four staterooms will sit on the lower deck. The crew quarters meanwhile will accommodate a staff of six.Speaking about the sale, CdM sales director Vasco Buonpensiere said: “Thanks to the excellent relationship with the owner and his feedback, in spite of the present circumstances, details such as layout, general styling, power, size, special features and delivery date have already been defined.” “We are proud to be able to sign this contract despite the restrictions caused by the pandemic.Maverick will include two MTU 10V2000M72 engines at 900kW each and will have 60,000 litre fuel tanks to provide her with a top speed of 14 knots and a range of 5,000nm at 10 knots.
Giant Shark with Solar Panels by Design Studio
Prodigium latest mega yacht concept was unveiled by Lazzarini Design Studio's team. It is spread across six different decks and can carry a total of eight tenders stored across two garages and three helicopters, each accommodated in its own hangar. It is shaped like a giant shark and spans a whopping 501 feet (153 meters) long. If it comes to realisation it would be one of the largest vessels to sail the seas. Prodigium is inspired by Roman architecture and is equipped with Roman statues and two columns that support its upper deck. This concept has three oversized pools, with waterfalls cascading from each pool into the one on the deck below, a helipad for three helicopters, and can carry eight tenders stored in two garages. Prodigium features an upper deck constructed from carbon and aluminium designed specifically to resemble the form of a shark. On the deck below, two Roman columns are positioned at the sides of the main entrance to support the upper structure.A 34 metre beam provides huge indoor living areas, including a main living area on the upper deck. The yacht can accommodate up to 44 guests, 18 staff and 12 crew.The lower deck aft area of the Shark concept was specifically designed to be transformed into a private port where yachts of up to 30 metres can moor up.The concept also features large solar panels that cover the upper deck. The yacht has a hybrid propulsion system resulting in a cruising speed of 22 knots.Credits: Lazzarini Design/YouTube
Heesen reveals new 55m superyacht Project Gemini
For the first time Dutch yard Heesen has a collaboration with Luca Dini Design & Architecture on the third hull of its 55 metre Steel class series Project Gemini. The yacht will feature “muscular exterior lines” by Frank Laupman’s Omega Architects. Project Gemini is under the construction at the moment and due to have its hull and superstructure joined in March 2021. Project Gemini will have a “sophisticated interior décor” by Dini with a “geometric linear design” running throughout.Its key materials will consist of Tay wood and natural stone paired with marine leather wall panels and fabric-lined ceilings. The result will be a “zen” atmosphere of “elegant calm”, the yard said.The 760GT interior spreads over 400 square metres of luxury areas for owners and guests. The yacht will accommodate a total of 12 guests in six staterooms, including an 83 square metre full beam owner’s apartment forward of the main deck. The 760GT's key features include floor to ceiling windows for natural light and incredible ocean views.Other guest accommodation consists of two twins and two doubles on the lower deck and a VIP cabin on the bridge deck.Additionally, Project Gemini features a main saloon with two large bronze-mirrored ceiling panels and large vertical windows. You can also find a lounge adjacent to the formal dining area for 12.Project Gemini will also have an option for toys and tenders to be stored on the foredeck, opening up the lower deck aft to be dedicated to a beach club and wellness area.Gemini will be equipped with plentiful outdoor areas with a 110 square metre sun deck complete with a Jacuzzi, sunpads and central bar.The yacht will be powered by twin MTU 8V 4000 M63 IMO-Tier III diesel engines for a top speed of 15.5 knots and transatlantic range of 4,500 miles at 13 knots.Heesen chief commercial officer Mark Cavendish said: “YN 19755 Project Gemini is a wonderful addition to our commercial offer and complements our range of fast-delivery yachts, ideal for those clients who are cash rich and time poor.”Gemini follows the launches of 55 metre Steel class superyachts Solemates and Pollux.Heesen Yachts delivered its 55 metre steel class superyacht Project Castor as well as YN 19255 Project Pollux.Solemates sported a number of alterations to the first three 55 metre Steel Class yachts: a full beam sky lounge, a larger master stateroom of 73 square metres and larger lower deck suites.YN 19255 Project Pollux was launched at the facility in Oss in August 2020 and featured a new layout to emphasize her vast interior volume of approximately 760GT.