Finnish boat manufacturer Saxdor Yachts has reorganized its Adriatic distribution network, appointing Newera Yachting as regional dealer for Slovenia, Austria, Croatia, and Montenegro. The arrangement rebrands existing partner Vrtinc Navtika under the Newera Yachting identity with expanded territorial coverage.

Montenegrin dealer BEN-KOV, representing Saxdor since 2022, will transition to sub-dealer status under Newera Yachting's regional management. The consolidation aims to standardize customer service and support operations across Adriatic markets.
Jon Hautamäki, Sales Director at Saxdor Yachts, stated: "Newera Yachting has been instrumental in developing our presence in Central and Southeastern Europe. This consolidation reflects our trust in their team and their deep understanding of our brand and product philosophy."
Newera Yachting Managing Director Boštjan Granda added: "We're proud to strengthen our partnership with Saxdor and take on a broader role in the Adriatic region. It's a brand we truly believe in: innovative, dynamic, and aligned with what our customers are looking for."

The dealer restructuring forms part of Saxdor's global network optimization strategy, which now encompasses 150 locations across five continents. The Adriatic region represents a significant market for the builder due to established boating culture and expanding marina infrastructure.
Newera Yachting will provide sales and service support for Saxdor's model range, which includes outboard and inboard powerboats from 6 to 12 meters length. The company's experience with Saxdor products positions it to implement standardized customer service protocols across the newly consolidated territory.
Credits: Saxdor Yachts